Quotes: 
What others are saying about Marketing Workbook Volume I: Develop the Plan...

“The best has gotten better. This compact, well-organized volume is an indispensable tool.”
—Mal Warwick, Chairman, Mal Warwick & Associates, Inc., Author, How to Write Successful Fundraising Letters, Berkeley, CA

“I highly recommend the Marketing Workbook for Nonprofit Organizations. It outlines a very logical marketing planning process and provides a useful set of forms for preparing effective marketing plans.”
—Philip Kotler, Kellogg Graduate School of Management, Northwestern University

“Author Gary J. Stern and designer Rebecca Andrews have accomplished the remarkable: creating a lively, well-written and practical guide to marketing nonprofit organizations and programs.”
—Lester A. Picker, The Baltimore Sun

“A priceless tool for fundraising campaigns. Shows that marketing and promotion are universal vehicles, not the exclusives of private business.”
—William T. Merritt, President/CEO, National Black United Fund, Inc.

“Gary Stern has taken a valuable tool for nonprofit organizations—and those who work with them—and strengthened it for use in today's fast-paced environment.”
—Jill Markowitz, Co-President, Markowitz Hartstone Associates, Inc., New York

“What an excellent tool to assist the nonprofit sector in planning a marketing approach... invaluable to our agency as we prepare our marketing strategy.”
—Brian Arett, Fargo Senior Commission, Inc., Fargo, ND

“The new 'web wisdom' and Internet examples add strength to a resource that is already a 'must' tool.”
—Carol N. Aquino, Vice President, Communications, United Way & Community Chest, Cincinnati, OH

“Whether you are an executive director, trustee, fundraiser, or program assistant, this workbook will help you serve your customers better and strengthen your organization.”
—Paul Connolly, Vice President, The Conservation Company, New York

“In the increasingly result-oriented nonprofit sector, no organization will reach its full potential without an understanding of the exchange values imbued throughout a good marketing plan. The Marketing Workbook offers a practical and systematic approach for applying solid marketing principles.”
—Patricia F. Lewis, ACFRE, Nonprofit Professional-in-Residence, Nonprofit Management Studies, George Mason University

“Takes proven marketing techniques from theory to practical application. For any organization; large or small, single focus or multi-service, grass-roots or international in scope, the Marketing Workbook will be your guide to success.”
—Anne Smith, President, United Way of the Alberta Capital Region, Edmonton, Canada

“Clear and compelling... I am delighted to see this new edition!”
—Peggy Morrison Outon, Executive Director, Bayer Center for Nonprofit Management at Robert Morris College, Pittsburgh, PA

“Gives you a 'can-do' spirit and the tools to transform and grow your organization by marketing its vision.”
—Amber L. Tappin, Finance & Administration Officer, Community Foundation of Greater Chattanooga, Inc., Chattanooga, TN



Table Of Contents: 
PART I: Demystifying Marketing
There's a Spirit to It
Marketing Is All About Exchanges
The Marketing Process
How to use this book

PART II: Your Marketing Effort
Step 1: Set Marketing Goals
Step 2: Position Your Organization
Step 3: Conduct a Marketing Audit
Step 4: Develop the Marketing Plan
Step 5: Develop a Promotion Campaign
Evaluate Your Marketing Effort
Afterword

Appendices
Appendix A: Idea-generating techniques
Appendix B: Market Research
Appendix C: Annotated List of Promotional Techniques
Appendix D: Tips for Implementing Your Promotion Campaign
Appendix E: Resources
Appendix F: Worksheets