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Generations: The Challenge of a Lifetime for Your Nonprofit
Binding Information: Softcover Product Code: 069555 ISBN: 978-0-940069-55-8 Publisher: Fieldstone Alliance Pages: 232 Size: 7.5" X 9.25" X .5" Price: $35.95 www.GenerationsForNonprofits.org See also: Podcasts: Hear Peter Brinckerhoff talk the book, its origins, and its contents. Article: Four Impacts of Generational Change Article: Six Generational Trends that Will Affect Your Nonprofit Assessment: Generational Self-Assessment (PDF) The Clock Is Ticking . . . . Is Your Nonprofit Ready?
The most populous generation in history, the Boomers, are getting ready to . . . to what? To retire from their for-profit jobs? Yes. To start a second career in a nonprofit? Yes. To volunteer more? Yes. To retire from their nonprofit jobs? Yes. To hand off the leadership of our nonprofits to two generations that they really don’t understand? Yes. To spend a major portion of health care costs in the final years of their lives? Yes. To vote more as they age? Yes. Read that paragraph again. This time, think about the implications for your nonprofit. Generational change presents as many opportunities for nonprofits as challenges. In Generations: The Challenge of a Lifetime for Your Nonprofit, nonprofit mission expert Peter Brinckerhoff tells you what to expect and how to plan for it. From iPod policies to recruiting younger board members, Brinckerhoff shows how you can address generational trends, today, to keep your nonprofit organization relevant and able to meet the changing needs of your staff, volunteers, donors, and the community you serve. Six trends, and what to do about them Generations examines six generational trends that will affect everything you do: 1. Financial stress 2. Technological acceleration 3. Diversity of population 4. Redefining the family 5. MeBranding 6. Work-life balance You’ll come away with an understanding of these trends and how they will impact your nonprofit. Individual chapters provide in-depth information on how to deal with generation issues in each area of your organization—staff, board, volunteers, clients, marketing, technology, and finances. Practical tools help you take action This hands-on guide includes the Generational Self-Assessment Tool. This tool gives you a baseline to measure your success as you bring generations into your planning. Throughout the book, you’ll find real-life examples that illustrate key points. You’ll also find practical ideas that you can use immediately. Finally, the book includes keys points and discussion questions—because you need to get your staff and board involved in this discussion today. The wake-up call been given to nonprofit boards and staff alike: now is the time to plan for generational change. Quotes: What others are saying about Generations... “My advice to non-profit leaders: ‘Read it or weep.’ In this rapidly changing world, organizations that ignore the sharp differences in tastes, perspectives, and demands of different generations do so at their own peril. The organizations that understand and cater to these differences will be the winners of the 21st century.” —Dennis WhittleChairman and CEO, Global Giving, Washington, DC “An invaluable guide—it will be a frequently consulted resource. Brinckerhoff’s ‘Six Big Actions’ provide an excellent operational framework to plan for generational change.” —Joan M. Twiss, M.A., Executive Director, Center for Civic Partnership, Sacramento, CA “Helpful ideas for immediate action! Great insight into the different generations in a practical way that lends itself to clear thinking about how to most effectively engage people. Easy to understand and engaging—a pleasure to read.” —Janet Froetscher, President and Chief Executive Officer, United Way of Metropolitan Chicago “As I look toward leaving my position as CEO of Goodwill Industries International in the next few years, I am very concerned about the transition of this office and our organization into the future. Brinckerhoff’s book gives me the perfect gift for my board and staff.” —George W. Kessinger, President and CEO, Goodwill Industries International, Rockville, MD Table Of Contents: 1. Introduction What You’ll Learn from This Book A User’s Guide Summary PART ONE: Where We Are 2. Change Is Upon Us Who Are We Really Talking About? Generational Trends The Impact of Generations Summary 3. Generations and Your Organization The Four Impacts Six Big Actions Generational Self-Assessment Summary PART TWO: Where We’re Going 4. Generations on Staff The Four Impacts and Your Staff The Six Big Actions for Your Staff Summary 5. Board and Volunteers A New Board Mind-set and Skill Set Recruiting and Retaining Excellent Board Members of All Generations Recruiting and Retaining Multigenerational Volunteers The Six Big Actions Summary 6. The People You Serve The Four Impacts and the People You Serve What Will Your Service Recipients Look Like? Reconfiguring Your Services MeBranding The Six Big Actions and the People You Serve Summary 7. Marketing to Generations A Quick Review of the Marketing Cycle The Four Impacts and Marketing Technology and Marketing to Generations The Six Big Actions and Marketing Summary 8. Generations and Technology The Four Impacts and Technology Technology and Generations Technology for Your Nonprofit Tech To-Do List The Six Big Actions and Technology Summary 9. Financial Implications The Four Impacts and Finance Income and Expense Issues Retiring the Boomers The Six Big Actions and Finance Summary Final Words Resources Index
Announcement By:
Book News, Inc. - August 1, 2007
An internationally-known consultant, Brinckerhoff (social enterprise, Kellogg School of Management, Northwestern U., Evanston, Illinois) has worked with thousands of nonprofit staff and board members in the U.S. over the past 25 years. He offers a practical guide for the leadership — volunteer and paid — of nonprofits and nongovernmental organizations worldwide, and for those who study and care about the nonprofit sector. The text examines the three generations currently in the workforce — Boomers, GenXs, Millennials — and how to plan for and manage generation change in each area of an organization, including staff, board, volunteers, clients, marketing, technology, and finances. (Annotation ©2007 Book News Inc. Portland, OR) Announcement By:
By: Jane Erskine, Book News Inc - February 12, 2008
Generations; the challenge of a lifetime for your nonprofit. Brinckerhoff, Peter C. Fieldstone Alliance, ©2007 219 p. $34.95 HD62978-0-940069-55-8An internationally-known consultant, Brinckerhoff (social enterprise, Kellogg School of Management, Northwestern U., Evanston, Illinois) has worked with thousands of nonprofit staff and board members in the U.S. over the past 25 years. He offers a practical guide for the leadership — volunteer and paid — of nonprofits and nongovernmental organizations worldwide, and for those who study and care about the nonprofit sector. The text examines the three generations currently in the workforce — Boomers, GenXs, Millennials — and how to plan for and manage generation change in each area of an organization, including staff, board, volunteers, clients, marketing, technology, and finances. (Annotation ©2008 Book News Inc. Portland, OR) Award By:
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Review By:
By: Terrence Fernsler, Society for Nonprofit Organizations - January 1, 2008
Review in Nonprofit World Jan/Feb 2008, by Fernsler, Terrence. Article By:
By: Patricia Miller, Minnesota Council on Foundations - June 1, 2007
Article in Giving Forum Generational Change: Ready or Not, The Times, They Are A-Changin Review By:
Charity Village - October 21, 2008
Unless you've just returned from a ten-year stint in a remote mountain cabin, you know about the looming talent shortage as almost 10 million Canadians move toward retirement (plus 80 million in the US!). Yes, we're talking about the baby boomers, many of whom still hold the top leadership positions within their organizations. As Peter Brinckerhoff asserts, generational change is the challenge of a lifetime...and that change isn't simply about boomers leaving their jobs. The fact is, baby boomers aren't really going anywhere. Many are opting for a new career rather than retirement. Others will join nonprofits as highly skilled volunteers. Still others will become new clients of community service organizations. The key is to create understanding between the generations - specifically between boomers, Generation X, and Generation@ - so that organizations can better serve their clients and achieve their mission. Beginning with the Generational Self-Assessment, Brinckerhoff guides the reader through in-depth information, examples, hands-on activities and discussion questions related to generational issues and misunderstandings that can arise in each area of a nonprofit organization - staff, board, volunteers, clients, marketing, technology, and finances. Aside from the wealth of expert advice on crucial aspects of nonprofit leadership and organizational management, this book offers fascinating insight into our changing workplaces and our changing world. Nonprofits can't afford to ignore the facts, and a good place to start learning more is by checking out Generations. Review By:
North Dakota Association of Nonprofit Organizations - October 1, 2007
Generations: The Challenge of a Lifetime for Your Nonprofit by Peter C. Brinckerhoff – What happens when a management team of all Baby Boomers leaves within a fi ve-year stretch? The clock is ticking . . . is your nonprofi t ready? In this book, nonprofi t mission expert Peter Brinckerhoff tells you what generational changes to expect and how to plan for them. You’ll fi nd in-depth information for each area of your organization–staff, board, volunteers, clients, marketing, technology and finances. |
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