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Lobbying and Advocacy Handbook : Shaping Public Policy at the State and Local Level

Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level

Binding Information: Softcover 
Product Code: 
Fieldstone Alliance
8.5" X 11" X .63"

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Your "How-To" Guide to State and Local Lobbying
This guide is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will
  • Discover how lobbying can help fulfill your mission
  • Learn how to initiate, support, or defeat bills
  • Develop effective lobbying skills
  • Gather and mobilize support for your positions
  • Learn how to use the media effectively
  • Influence gov’t administrators to back your policy positions
  • Comply with state and federal regulations
  • Set up systems in your nonprofit to support lobbying

Adaptable to Your Unique Needs
This flexible book can be tailored to fit your situation. You have four different planning strategies to choose fromóshort-term, long-term, proactive, or reactive. Want to move quickly? Use the "planning shortcuts." Plus, a special "rapid response guide" helps you with emergencies.

Straightforward and Action Oriented
In addition to a clear framework for planning your policy work, author Marcia Avner shares with you the nitty gritty of effective lobbying based on her more than 30 years of experience. You'll find concrete information on
  • Building relationships with public officials
  • What you need to know to make your case
  • How to testify at a committee hearing
  • How to find out how it works in your area
  • Mistakes to avoid, and much more!

Worksheets and Examples Guide You
Worksheets, sample agendas, and checklists break the process into doable steps. They're also helpful for evaluating and improving programs already in place.

A complete case study, numerous examples, and sidebars bring the process to life. You'll see how an actual campaign was put togetheróincluding samples of all of their materialsófrom concept presentation through final passage.

Lobbying is exciting and rewarding work! Get The Lobbying and Advocacy Handbook and build your case with the right people, at the right time, for the greatest impact.


What others are saying about The Lobbying and Advocacy Handbook for Nonprofit Organizations...

“A first class guide to lobbying! I recommend this manual to any citizen who has a passion to make a difference in our society.“
—George Latimer, Professor, Urban Studies, Macalester College, Saint Paul, MN

“In the last 35 years I have lobbied and been lobbied, written state ethic rules for lobbying, and authored national legislation. I've served on boards of dozens of local, state and national nonprofits. And now I teach public policy classes. I've never readóand re-readóa better tool for policy advocacy than Marcia Avner's work. I can promise it will work for you.“
—Hon. David Durenberger, U.S. Senator (MN) 1978-95, Chairman and CEO, National Institute of Health Policy

“I wish I had this book when I started my public interest lobbying nearly 40 years ago. Avner reminds professionals that lobbying has many parts and goes well beyond buttonholing to persuade legislators. Most importantly, Avner gives nonprofit organizations the understanding and knowledge that builds and sharpens their skills.“ —David Cohen,Co-Director, Advocacy Institute, Co-Author, Advocacy for Social Justice

“It is essential that nonprofits raise their voices. Avner, with her years of experience doing just that, offers the insight and guidance to make these voices effective.“
—the late Hon. Paul Wellstone, U.S. Senator (MN) 1991-02

“A clear and practical step-by-step guide to developing an advocacy program. I know it will be referred to again and again for detailed and focused advice.“
—Jonathan Small, Executive Director, Nonprofit Coordinating Committee of New York

“A sorely-needed practical tool useful to every organization committed to promoting the common good. With the time you invest in getting ready, your advocacy and lobbying efforts are likely to be well designed, systematic, and successful. And, your nonprofit will be positioned to make a difference!“
—Michael Seltzer, Instructor, Advocacy, Public Policy, and Social Change, Robert J. Milano Graduate School of Management and Urban Policy, New School University and author of Securing Your Organization's Future: A Complete Guide to Fundraising Strategies

"Very easy to follow. Includes the most important steps and details with easy-to-understand explanations. It can be used easily in training volunteers and members. Wish I'd had this book years ago and can think of lots of ways to use it as a resource even having done this for a while."
—Margaret Hall, Communications and Policy Director, Nonprofit Resource Center, Atlanta, GA

"A very helpful tool. It's the first example I've seen not focused on federal lobbying. The worksheets are excellent road maps, especially for the newcomer to this area. The sections on dealing with the media and the crisis response were very helpful and often missing from other books I have on the subject."
—Larry Wells, Executive Assistant to the President, Michigan League for Human Services, Lansing, MI

Table Of Contents: 

Introduction: Why Lobby?
Who This Book Is For
How to Use This Book
What's Ahead

Chapter One: Get Ready! Create a Planning Process
Launch the Discussion
Get Approval to Develop a Public Policy Plan
Select the Planning Team
Outline the Planning Process
Summary: You're Ready!

Chapter Two: Get Set! Develop Your Lobbying Plan
Planning Step 1: Prepare the Planning Team
Planning Step 2: Articulate Vision and Goals
Planning Step 3: Establish Criteria and Identify Issues
Planning Step 4: Target Arenas of Influence
Planning Step 5: Choose Strategies and Tactics
Planning Step 6: Design Organizational Infrastructure
Planning Step 7: Create Your Work Plan
Planning Step 8: Present the Work Plan
Summary: You're Set!

Chapter Three: Go! Implement Your Lobbying Plan
Put the Plan in Place
Initiate Lobbying Activity
Summary: Now Go!

Chapter Four: Nonprofit Lobbying and the Law
The 1976 Lobby Law
Reporting Lobbying Expenditures
State Lobbying Laws
Summary: It's Your Legal Right

Appendix A: Rapid Responses to Crises or Opportunities
Appendix B: Resources for Nonprofit Lobbying
Appendix C: Legislative Guide
Appendix D: Samples
Appendix E: Worksheets