Fieldstone Alliance Logo
Fieldstone Alliance
Elana Centor
Short Biography: Elana Centor is president of Elana Centor &, a marketing communications consulting firm specializing in process facilitation and traditional and e-business strategy and marketing. Prior to starting her own firm in 1997, Elana headed up the interactive group for Rapp Collins Communications, consulting with Rapp Collins clients worldwide on web marketing. Elana has received professional recognition for her work, including a Silver Echo Award from the Direct Marketing Association and numerous awards from the New York Film and Television Festival.More About Elana Centor
Also by Elana Centor
You are on page 1 showing results 1 to 1 out of 1 Total Results.

Author: Mr. Gary J. Stern   Contributor: Ms. Elana Centor   Illustrator: Mr. Giora Carmi
Binding Information: Softcover 
Product Code:
 069253
ISBN: 978-0-940069-25-1
Publisher: Fieldstone Alliance
Pages: 208
Size: 8.5" X 11" X .57"
Price: $34.95

Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition:
  • Offers an easy-to-follow five-step process to create an effective marketing plan
  • Provides an expanded resources section including Internet examples
  • Includes "web wisdom" to help you set reasonable web goals, build an online reputation, and learn about the possibilities and pitfalls of web promotion
Qty: