Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition:

• Offers an easy-to-follow five-step process to create an effective marketing plan
  
• Provides an expanded resources section including Internet examples
  
• Includes "web wisdom" to help you set reasonable web goals, build an online reputation, and learn about the possibilities and pitfalls of web promotion

Use this guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact! Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, “people buy from people,“ is as true as ever. Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign.

Each copy of Marketing Workbook Volume II: Mobilize People for Marketing Success comes with a copy of this handy pocket guide for your "representatives." In it, they can write down key campaign messages and find motivational reminders.