Focus Group Do's and Don'ts

This video, developed by the management consulting staff at the Amherst H. Wilder Foundation, demonstrates how to run an effective focus group. Each scene begins with a "don't" scenario followed by an example of a better way to run the focus group.

[Running time: 11:30]

See also:

How to Run Useful, Inexpensive Focus Groups
(Tools You Can Use e-newsletter, December 5, 2007)
Describes the ten steps for doing focus groups—without a lot of money or special expertise.

The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups
Collect valuable information—without a lot of money or special expertise. Using little more than staff or volunteer time and the cost of refreshments, you'll get essential opinions and feedback to help you check out your assumptions, do better strategic planning, improve services, and more.